How many times per day do you check your stream in Twitter, or your DM’s for that matter, only to find so many zero value tweets by people promising money for doing nothing with Twitter or other social media tools? A Waste
of time in that you had to read and now delete it. But in the end, social media has opened the door to empower your online marketing strategy. It makes no difference if you’re marketing yourself and your brand, or a product or service.
The key to making money on Twitter, or any social media outlet is clear for anyone engaged in this amazing technology. Bringing the people together with the service provider or company for the amazing low price of…..free.
If you’re trying to market a service or product, the role that will be most successful is the middle man. Here is the customer who wants to make a purchase, and there is the company selling an item. Social media is the tool that can bring the two together. You can connect the two via a large network that focused on your pipeline of consumers. It’s not having 100,000 random followers on Twitter hoping to “shotgun” your message to all of them and then get some customers. It’s having a network of people with like interests and needs, providing them a channel to a solution and being engaged on a daily basis.
If you’re marketing your own brand, these social media tools become the way you put those specific skills on display to a market. The key to success here is a group of followers that are a consumer base that applies to your niche skill. A list of followers who are from your desired market improve your odds of success in marketing your personal brand (which hopefully is refined to catch their attention). Building credibility and constantly being engaged with these folks in LinkedIn groups, Twitter conversations, Facebook groups and so on, put your name on the map within your niche network.
We’ll be deleting those pesky DM’s from our Twitter inboxes and ignoring (and unfollowing!) from our tweet streams for a long time, but this high level approach to marketing will lead to success in executing your social media strategy.
Matthew Schmitt
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